Helen Oyeyemi’s The Icarus Girl: Review Essay

An exotic country, magical beings, and a girl’s journey to find friendship is just a short insight into what The Icarus Girl by Helen Oyeyemi has to offer. As I read the story I discovered that there is a much deeper meaning than what is on the surface. My goal is to inform the reader about how I interpreted the story line and why I did so. I found that this novel presented a strong insight into other cultures, great character depth and an overall engaging story. Jessamy Harrison is a one of the most intriguing characters that I have ever confronted in a book. On the first day of my read Jessamy seemed like any other 8 year old. She was one of the types that is always curious but aren’t all 8 year olds curious. Jessamy or Jess for short would always be the one to ask questions. Jess could never pronounce a word right and was any average little kid. Jess being an eight year old made the story very relatable to me because I have at least three cousins at that age. While reading the book I did question why Helen Oyeyemi decided to put Jess at such a young age. The conclusion that I came to make about that question is that she wanted to keep Jess innocent. Through the entire book Jess does not completely understand what is happening around her. She shows her innocence in many occasions throughout this book. Jess does not like it when there is not a happy ending so she likes to change books. When her mother asked why she changes books Jess replied â€Å"Well it’s not a proper story if everyone is miserable.† (62). When she was asked what she wanted to be when she grows up she said she wanted to fly. She did not want to fly planes she just wanted to fly. Jess is a young girl but she is very troubled. When ever she gets into a tight situation she just screams. She always seems to be in the principal’s office. Jess really does not have any friends until she travels to Nigeria. While taking time off in Nigeria Jess meets a girl named Titiola. Jess at the age of eight it is difficult for her pronounce Titiola’s name. Eventually Jess gives up on trying to say her name and decides to call her TillyTilly. By chance the one girl Jess makes friends with has special powers. Jess cant explain it and does not ask questions. TillyTilly is very mysterious and we do not learn much about her until later into the story. I started to question why Jess never really questions how TillyTilly can do these magical acts. If magic were going on around me I would really wonder how it is happening. Later into the story Jess has to travel make to her home in England. Jess has to settle back into the groove of school. She said her goodbyes to TillyTilly but does not want to leave without her one friend. One day after school Jess turns around and there is TillyTilly. This is where I was extremely confused in this book. This girl was just in Nigeria and then just shows up in England. Jess does not even question how or why TillyTilly an eight-year-old girl travels 4200 miles. That sounded a little peculiar to me. That scene I have come to conclude was the reason for Helen Oyeyemi making Jess eight years old. A lonely eight year old does not question where a friend came from. All Jess knows is she was lonely and wanted a friend. Jess wants to bring TillyTilly to school to show her off but Tilly says no one can know about her. The next day Jess proceeds to school and gets into even more trouble than usual. Her parents tell her she has to attend therapy. TillyTilly was very hesitant of letting Jess go. She had to make sure no one found out about her. TillyTilly said, â€Å"He won’t help you, Jessy. There’ll only be trouble.† (127). When Jess goes to meet the doctor she meets his daughter Siobhan. Jess and her have much in common and they become real friends. This is Jess’ first friend other than TillyTilly. One day Jess became very ill and was stuck in bed. TillyTilly came to visit. This visit was not any other visit. Jess learned a very sad truth. TillyTilly told Jess that she had a twin sister named Fern that died at birth. Jess becomes very upset with her parents for not telling her. When she told her parents they were just wondering how she came to find out. She declines to tell them. Her parents know of TillyTilly but they have never actual met her. This was the climax of the whole story. Jess finds out a hidden past that she had no idea of until now. By now Jess has found out that TillyTilly is not a normal eight-year-old girl. TillyTilly always tries to have Jess’ back like a sister. She always says, â€Å"We should get her† (98). She means hurt that person because they have wronged Tilly or Jess. She shattered Jess’ mom’s computer and a mirror in the bathroom. She also pushed Jess’ friend down the stairs. That was when Jess finally figured out that TillyTilly was not as nice as she thought. TillyTilly would always get Jess into trouble. Earlier in the story the broke into an amusement park and they broke into Jess’ enemy’s house. Jess also has to take the blame for all of Tilly’s faults. Jess can never get smart and learn that TillyTilly is bad news. At the end of the book the whole family travels back to Nigeria to celebrate Jessamy’s ninth birthday. While she is there she starts to lose her faith in TillyTilly. Jess does not know if she can trust her. The next day, Jess starts to learn Yoruba the native language of her family. Everyone is excited for her and her grandfather wants to speak to her in Yoruba. For some odd reason Jess told him to leave her alone. He became very upset with her and her father and grandpa started a huge fight. The next day there was a huge tragedy. Jessamy was riding in the back seat of a car with no seat belt. They had a head on collision and she was knocked out. The story ends with Jess standing up to TillyTilly and Jess finally took control. In all honesty this was not a book I would have picked up on my own and started to read. It ended up being a real page-turner and I really enjoyed it. This book had some great insight into different cultures and how the cultures interacted. This book told a great story about how a girl even a little one at that can eventually overcome trouble. That is a lesson everyone can learn from. No one likes having his or her life run by someone else. It is best to live life with a positive outlook and hope for the best.

Child challenging behaviour

This would be done over a few weeks to see if there is a regular pattern or thing that sets this behavior off and to ensure you know what the nouns person needs to help them stop this challenging behavior. Strengths To find out what that something is that sets off the behavior, and to find ways Of dealing with it. TO understand the needs Of the young person and put into place the right support and get the right specialized professional involved and ensure that they work together to create a plan so that the young person behavior develops in a short time as possible.To use good strategies to ensure that the behavior is improved and if the young person is being Hellenizing make sure that there is somebody to help the person working with the young person that they have support to help them and that he gets the right punishments and rewards put into place to make the behavior change. To also ensure the professional work together and follow the rules, guidelines and put a care plan into p lace that all professionals working with the young person are followed. Weaknesses- The young person might not have a pattern of when the trigger sets off the behavior.The young person may not feel able to talk to anybody so professionals can't provide the right purport and care to help make the young person's behavior improve. Approach to the behavior used would be cognitive behavior therapy as it helps to change the way you think, behave and deal with the behavior. It will help the young person look at the negative behavior, the regular patterns that set the behavior off and ways that you can overcome this bad behavior. This could be the way to talk about how the person thinks about themselves, the world and other people and how what you do effect your thoughts and feelings.It helps you learn skills for the rest of your life to cope and deal with difficult situations that you may have be in and may be in again. Cognitive behavior therapy helps to overcome their difficulties throug h changing their thinking, behavior, and emotional responses. It's to try and help a person think more positively however it's not just to make them think positively it's to help them to change the behavior to help them improve how they feel. â€Å"Cognitive behavioral therapy (CB) can help you make sense of overwhelming problems by breaking them down into smaller parts. NASH. ELK) people who can benefit from this are people with anxiety and panic disorder, depression, phobias (including agoraphobia and social phobia), suspicious thoughts, stress, eating disorders, obsessive compulsive disorder, post-traumatic stress disorder, bipolar disorder, psychosis, anger issues, low self esteem and pain and fatigue. (Craven clinic, 201 2) Strengths- This therapy can help the young person let out there feelings and what is going on in their head but mostly to change how they feel to make them become more positive.To ensure the young person has somebody to turn to and trust as if he is challen ging he may feel everybody is against him and to make sure the young person understands what they have done wrong. Weaknesses- The young person might not attend the sessions as he might not want any help so finding other options to support the young person's wishes to help him and his behavior change. Evaluating the problems and turning to different methods of approaching the young person's behavior such as providing active support for the young person, ensuring partnership working or even behavior modifications programs.Methods of intervention used would be applying medication. The young person has ADD and has to take a medication called Rattail, this helps calm them down as the chemicals in this drug effect there brain and the way they think. The young person must be monitored On a regular basis to ensure the medication is helping and if it is not the must assess the situation incase they need a higher dose. Strategies must be put into place to ensure the young person has the righ t help and support to make sure the young person can try and change their behavior to come appropriate.People with ADD can have poor organization skills, trouble to start and finish things, frequent forgetting things such as appointments, frequent interruptions of others, have poor self control, blurt out things that are rude and inappropriate, have addictive tendencies egg: tapping on the table which distracts others, have trouble behaving in socially appropriate ways egg: such as talking to someone when a teacher is talking to them. These could be improved if the young person has a support worker to be with them to tell them what's right and wrong so they know.They also have emotional difficulties such as sense of under achievement, trouble staying motivated, don't deal well with frustration, easily stressed out, irritable, lots of mood swings, hypersensitivity to criticism, short temper and low self esteem this could also be overcome by a councilor or somebody they trust that the y can talk to. (Help guide, 2012) Strengths – The medication can control the young person's behavior to a certain point, ensuring they have the right support put in place helping them get through all the emotions and feelings they may encounter.To ensure the young person has a dedicated worker to talk to about any concerns or worries that they may have. Weaknesses – if the medication does not work then his behavior could maintain at an inappropriate level. The young person would have to be assessed on a regular basis to see how the medication helps and if there is no progress in the behavior assessing if the doctor needs to give the young person a higher dose of the medication and to also make sure the medication doesn't cause any serious problems with the young person's mental, emotional and physical state of mind.

The Silk Road Essay Example | Topics and Well Written Essays - 1000 words

The Silk Road - Essay Example And it was during 200 BC that Han rulers took control of Tarim region. The Silk Road was subsequently opened under China's control and the route to the Western part of the world started working. Chinese traders used Silk Road for the trade, which resulted in establishing of the Silk Road. Subsequently other countries also started using the road for carrying out their trade related activities thus strengthening the mutual relationship. In fact the 'silk road' is not a road as such, but a long stretch of trade route taken by the trading community. The trail spread mainly across Central Asia, resulted in prosperity not only along the route but in nearby regions as well, as branches from the main route emerged out of the Silk Road towards newer destinations in the interiors of the region. During those early days, the Roman, Parthian, Kushan, and Chinese worked towards providing stability to the Silk Road. Different countries had on offer different types of merchandise for China while Chinese started off with silk and then added more items on the trade. For example India traded with China in gems & jewelry, semiprecious stones, and glass which are the forte of India for many centuries. Buddhism also spread to from India to China through the silk route. The famous Chinese philosopher Fa-hsien, was one of first known Chinese travelers who took Silk Road for traveling towards India around 300 AD. Marco Polo, the famous traveler took 24 years while traveling through Asia. He also chose the Silk Road for his adventurous journey. His travels ignited the urge for industrialization in the Asian subcontinent. Today we can very well boast of the ICT era led technological boom in the industrial world, but historians credit Marco Polo's travelogue for bringing about the technological changes. In fact silk route led industrialization in this part of the world proved to be a turning point for the technological advancements. Marco Polo with his entourage did lot of purchasing from one region and sold it in another region along the silk route, which strengthened the trade practices along the Silk Road. The products sold by him were appreciated by the people, because till then people did not have much idea about the products being made by neighboring countries and regions. Though Osterhammel and Petersson identify the period from 1750 to 1880 as an era which gave rise to the phenomenon of free trade development and as an important step towards globalisation but Marco Polo's trade along the silk route, during the first half of 14th century could very well be termed as the beginning of globalisatio n. Trade along the Silk Road prospered during the times when China was ruled by a succession of non-Chinese dynasties belonging to different ethnic groups, as these groups depended to a great extent on outsiders for trade. Trade activities along the Silk Road suffered a decline owing to change in political equations in China and neighboring India. When power passed on to the Song dynasty, it proved to be weak in retaining control over strategically important central and northern part of China, which resulted in loss of control over Central Asian trade, thus diminishing the role of Silk Road. Subsequently Chinese rulers started paying more attention towards the sea route for carrying out trade. Subsequently when Mongols came to power during the late thirteenth and early fourteenth century, the Silk Road was once again revived for trade.

The similarities between the higher education in the United States of Essay

The similarities between the higher education in the United States of America and the Western Europe are limited - Essay Example The following essay will compare the differences in the systems of higher education both in the USA and Western European countries. Key words: higher education in the USA, higher education in the Western Europe, Bologna Declaration Though there are limited similarities between higher education in the USA and Western Europe, nevertheless they exist. First of all, the students both in the USA and Europe enter the college or university after finishing school and getting secondary education. In the USA one has to attend 12 years of primary and secondary school, and with the secondary school diploma or certificate one can go on to getting higher education in the university or college. The secondary education in the Western Europe differs slightly from country to country. Generally, the pupils need to attend 11-12 years of primary and secondary school before entering college or university. To enter university students in both Europe and the USA need to provide a proof of completion of high school. Besides, in the USA pupils need to pass the standardized test (SAT, ACT). There is a tuition fee that needs to be paid, but the amount can be different from university to university. There are public and private universities in the USA as well as Western Europe. As far as higher education goes, still, there are more differences than similarities between the USA and the Western European countries. Usually, American students are able to earn their Bachelor's degrees by attending Spring and Fall semesters for four years, if they spend summers at home. It is also possible to study in summer, this way one will earn his Bachelor’s degree in a shorter period of time. â€Å"Most colleges and universities follow either a quarter-based calendar system or a semester-based calendar system. In a quarter system, the academic year is divided into three sessions called quarters. Each quarter lasts about 12 weeks. There is usually an additional quarter in the summer, where registrat ion is optional. In a semester system, the academic year is divided into two sessions called semesters. Each semester lasts 16 weeks.† (The US College Unit System, para.2) Study at a college or university leading to the Bachelor's degree is known as "undergraduate" education. A Bachelor degree is the most traditional degree given by the US colleges and universities. The American system of higher education measures student's progress in credit hours. The student must earn 124 credits to graduate with a Bachelor's degree. Each college course is assigned a certain value in â€Å"credits† or â€Å"units.† The number of units corresponds to the number of hours that a student will attend class for that course. Most colleges require that students complete a minimum number of units in order to graduate, rather than a minimum number of courses. This way, it gives students more flexibility and more freedom of choice as far as what courses to take in order to complete their graduation requirements. If one finds his bachelor’s degree to be insufficient, he/she may proceed to get their Master’s degree and Doctorate (also known as PhD). One may need a PhD degree to teach at the university, for example. In addition, there are some courses that are taught only at the â€Å"postgraduate† level (the next level after the Bachelor’s degree). Among such courses are law, medicine and dentistry. How

Indian Camp and Barn Burning Research Paper Example | Topics and Well Written Essays - 2500 words

Indian Camp and Barn Burning - Research Paper Example s with the reality of cruelty in the world--with war, violence, death, racism, and hatred--while others deal with family, friends, or community issues† (2010). Both Hemingways Indian Camp and Faulkners Barn Burning transparently fit these criteria, but the stories have very different trajectories and symbolisms. While both Indian Camp and Barn Burning are coming of age stories, Indian Camps trajectory of responsibility has to do with the institutions and culture surrounding the phenomenon of death as well as the phenomenon itself, while Barn Burning has to do with realizing the limitations of ones parents and transcending them. In Indian Camp, Nick enters the story at an unknown age, but presumably as a younger teenager. He is young enough that his father feels that it must be explained that â€Å"This lady is going to have a baby†, but old enough that he knows what this means. But by the end of the story, Nick has been exposed to a trifecta: Death, birth and the connected sexuality, and pain and violence of a sort (Tetlow, 1992, pg. 53-55). He is exposed to the horrible blood and death of the Indian fathers suicide: â€Å"He pulled back the blanket from the Indians head. His hand came away wet. He mounted on the edge of the lower bunk with the lamp in one hand and looked in. The Indian lay with his face toward the wall. His throat had been cut from ear to ear. The blood had flowed down into a pool where his body sagged the bunk. His head rested on his left arm. The open razor lay, edge up, in the blankets†. He is exposed to sexuality and its costs by the birth of the child and by the relatio nship between the Indian woman and her husband. He is exposed to birth and its potential costs and dangers, and his father has to explain that not all births are that perilous. He is exposed to violence, to the way knives and razors both help and hurt. This is far too much for a kid to take in. Nicks father could be accused of callousness when he says, â€Å"But her screams are

King Lear #1 Essay Example | Topics and Well Written Essays - 500 words

King Lear #1 - Essay Example The cad! My heart went out to the beautiful girl. So little, so young, standing there; dishonored only for having been honest, it was just too unfair! I could not stand to see her insulted that way. After all, even the most poor of my people was more gallant than this knave. When Lear asked me my opinion on the matter, going so far as to suggest my refusing her: I spoke my mind. I told him that now that Cordelia was alone, penniless and wronged, I found myself loving her, wanting to protect her even more. I told him that it mattered not to me if Lear disowned her, she was more than enough dower all by herself. These men astound me. Are they no better than cattle, to be bought and sold like this? And what of the King himself? Blinded by flattery? Well, â€Å"No fool like an old fool†, as they say in France. I shall turn in for the night now, but my heart is glad. From now, my nights and days shall be shared with a maiden as fair as she is virtuous. This evening at King Lear’s court I was amazed to find the love of my life Cordelia silently weeping in a corner while the King berated her. As he began to explain his reason for calling me and Burgundy there, I understood that it was because he had decided to disinherit his youngest daughter. The news verily made me reel. Was she not his most precious? Did he not only yesterday speak to me about how dearly he loved the girl? And yet today, only because she refused to flatter him, he was banishing her. Burgundy, that dishonorable excuse of a Duke, turned down her hand. Now that she was without a dower, he said he could not accept her to be his bride. Well, too bad for him! I could not have been gladder. Now that they were insulting the girl and she was left all alone, I felt even more tenderly toward her. And I made my opinion quite clear too! I said to Lear that I should be honored to have his daughter for my bride. It was not important to me whether she had a fat sum of mon ey following her or whether it was

International Business and Terrorism in 21st Century Essay

International Business and Terrorism in 21st Century - Essay Example The incident of 9/11 which is the result of terrorism has changed the base of the present century and brought us to question what effects have it caused Of course there have been numerous of negative and positive outcomes of 9/11 incident related to every day life such as difficulty for immigrants of different countries, but more serious affects can be seen in the international business sector, the effects are as same as damaging the base or foundation of a building which would change the entire structure, this exactly what happened in the world as the WTC fell. The economies of various countries have gone down, as the immediate reaction after the fuss was to put restrictions on the imports and making import substitution (promoting the products made by local companies rather than using exported ones) in United States which eventually resulted in loss of multinational companies who were previously making a lot of profitability, this was however anticipated that United States would it self not stop exporting as they had to rely a lot on to it, after the incident of WTC the inflation took place severely and suddenly and so many new sorts of policies were also formed which resulted in bankruptcy, loss and poor financial management of different sizable firms in the United States. In the present discussion I am going to put some light on all the related things happening to businesses and terrorists. President Bush has also paid billions to the United Nations to have a fight against terrorism, which is automatically ensuring us that a lot of money is being wasted in ending such operations, this has caused a lot of disturbance in the economy and it has turned the reaction into a chain, which means that a series of event happened to pursue the objective of eliminating terrorism, business is also one major part of it as country survives on business with other countries, United Nations has the power to accomplish the mission of eliminating terrorism as it can bring in other countries to work with United States as well. We can also say that because of the International Relations, the UN can more impressively bring in other countries to work closely with United States. The government of United States is also welcoming any such offers from the other countries ensuring their willingness to fight against terrorism. However there can be arguments that the money was not wasted as I mentione d earlier that if some action would not have been taken than the terrorists might have kicked us out of our homes, this entire expenditure has ensured us a much secured place to live which was not possible if the terrorists would not have been stopped. Today people don't realize that there is insurance for foreign investors against losses generated by political or social causes in all the countries where operations have taken place, there is insurance against war damage or acts of terrorism, which means that the claims would be reached in trillions and it would be very difficult for the US based insurance companies to pay for the amount which they are sued for, it has generated some serious misunderstanding between the two of these parties,

Enlgish 2 ( Water Pollution ) Research Proposal

Enlgish 2 ( Water Pollution ) - Research Proposal Example Water pollution refers to the human-induced changes to water quality. Scholz contends that contamination of ground water, rivers, lakes, wetlands, estuaries, and oceans can threaten the health of humans. Contaminated water has threatened the health of humans for centuries and continues to pose the same threat even today. Water is crucial for the welfare of the humanity and it is the quality of water that matters, not the quantity (Myllyntaus, 2005). Water occupies more than 71 percent of the earth’s surface but only 2.5% of it is fresh water, meant for human consumption. Again, 1 percent of this fresh water is divided into lakes (61%), atmosphere and soil moisture (39%) and the streams make up for less than 0.4 percent (Frank, McClure, Press & Walsh, 2001). The streams including the rivers constitute the smallest percentage of river distribution, most of the water for human consumption is provided by them. Drinking water accounts for even less because much of the fresh water in undrinkable (Myllyntaus, 2005). About 20 percent of the fresh water is stored in fresh water form and this is not a quickly renewable natural resource. Rainwater is the only naturally renewable form of water. Water pollution can be divided into two categories – point-source pollution and non-point-source pollution. When contaminants are discharged from a discrete location, as the 1989 Exxon Valdez oil spill, it is known as point-source pollution (Scholz, 2003). Non-point-source or diffuse pollution refers to all other types of contaminants that polluter the water body. Acid rain is an example of non-point-source pollution. Water pollution poses threats to human health in different ways. The pollutants enter the body via skin exposure or when drinking water or contaminated food is consumed directly (Scholz, 2003). Mercury has been detected in fish tissues that are found in contaminated water bodies and

Negative Feedback Essay Example for Free

Negative Feedback Essay Negative feedback is the process by which the outputs tend to reduce the inputs, which causes the system to stabilize. It is found in many functions that organisms carry out on a daily basis, most notably homeostasis. Negative feedback can be seen during the menstrual cycle, during days 5-10 oestrogen levels slowly rise, this increase causes the release of the hormones FSH and LH to be inhibited. Also in low concentrations progesterone has a negative feedback effect on FSH, this means that more follicles cant be stimulated during the second half of the cycle. Moreover, once levels of progesterone are high, it inhibits the production of the hormone LH, meaning the corpus luteum is no longer stimulated to make progesterone, so it could be said that progesterone effectively turns itself off unless pregnancy occurs. Negative feedback can also be witnessed in childhood growth, the pituitary gland produces thyroid stimulating hormone, which is used to create the materials necessary to grow. The amount of TSH produced is controlled by negative feedback. Homeostasis, or the maintenance of a constant internal environment is also mainly controlled by negative feedback. For example, thermoregulation works because if the temperature falls below normal the body will initiate a response such as shivering, however as the temperature returns to normal the corrective mechanism will be reduced. Similarily negative feedback also controls Osmoregulation, if osmoreceptors detect change in the concentration of the blood, for example it may be too high the hormone ADH is released which targets the distal convulated tubule, causing it to become more permeable to water so that more is reabsorbed into the blood, reducing the concentration. Negative feedback is also a crucial part of controlling blood glucose levels, for example if the islets of Langerhans detect a fall in blood glucose levels, the alpha cells release glucagon, which in turn activates the conversion of glycogen to glucose within cells so it can be released in to the blood. As the levels of glucose in the blood increase the amount of glucagon released will decrease until it reaches normal. Negative feedback is an essential process that helps regulate many of the processes that enable us to live.

Automobile and Cycling Essay Example for Free

Automobile and Cycling Essay Cycling is one of the oldest means of transport. Inventing bicycles was an enormous step in the history of transportation. Bicycles didn’t need horses or wains as a result transportation became much simpler and cheaper. Moreover the previously smelly and dirty towns turned into healthier and cleaner places. Nowadays, however, when there are several faster ways of travelling, is there any reason to ride a bicycle? Although in our more technologically developed days bicycle are rather old-fashioned way of travelling, it has certain advantages. To begin with, bicycles are much cheaper than cars and motorcycles so that a lot of people can afford to buy them. Moreover, cycling is a great, physically demanding sport. As a result it could be an essential part of a healthy lifestyle or even a balanced diet. If people used it only for go to work or school it would provide them enough movement to avoid weight problems. Finally cycling is very environmentally friendly because it doesn’t need fuel or electricity. On the other hand cycling as a mean of transport does have its disadvantages. It usually takes longer than other forms of travel. As a result it can be more tiring. In addition, riding a bicycle in the city can be a little unhealthy. Cities’ air is very polluted because cars and factories exhaust a lot fume and chemicals. Furthermore cycling can be dangerous also. In the heavy traffic violent and careless car drivers often cause accidents and if we aren’t enough careful we can easily get hurt. All things considered, although there are some disadvantages of cycling I believe it is healthier and more enjoyable than driving a car. It can be dangerous but it is a perfect method to keep ourselves fit. Furthermore, in our crowded cities travelling by bicycle often the fastest way to reach our destination.

The Impact Of Branding On Customer Loyalty

The Impact Of Branding On Customer Loyalty Branding is a promise of satisfaction which creates a relationship between consumer and producer. A brandings success depends on how the product has been perceived by its audience. The method and mode of delivery also plays a crucial role in reaching its audience. Branding has established itself to become an important instrument in ensuring the successful growth of a product. The continuous fierce competition among brands has seen a progress in Branding concepts over the decades has made it a relevant part of any product. Numerous studies focused on branding activities and their impact on retention, attainment and loyalty of customers across industries within western countries already exist. (Michael, 2009) It is therefore relevant to research the impact Branding has on customers loyalty in a specific industry in Singapore. This study focuses ultimately on the fast food industry in Singapore. The benefits of applying Branding in the fast food industry are customer loyalty, Consumer t rust and perceived risk to its reputation in-times of crisis (Ko, 2006). This study recommends that fast food outlets in Singapore should concentrate in their branding strategies and rejuvenate their branding activities in order to retain and keep their customers loyal towards a fast food brand, as well as attract new ones. Via an in-depth research of literature and analyzing the perception customers have towards Branding; this paper aims to study the impact of Branding on customers loyalty within the fast food industry in Singapore. Deductive approach and a quantitative methodology of analysis will be used. A set of research questions and objectives were established. The primary sources of data were collected through a physical questionnaire performed in person and online. By evaluating the results, one can understand customers perception towards Branding of a Fast Food name. A total of 200 individuals were approached to participate in the survey, out of which a total of 100 custom ers responded. After the collection of data the SPSS software was used to evaluate the results of the survey. The dimensions that are considered for this study are: 4Ps of Marketing Mix (Product, Place, Pricing and Promotion), customers expectation towards a brand of a fast food outlet which would lead to the customers loyalty towards the fast food outlet. Background of Research The world has evolved so much that both men and women are equally competing in all fields. This is due to the development of technology and globalisation. This does not just apply to technology but also the food industry. Everything is fast moving and demand has populated almost every industry to have products instantly. The food industry is also a victim of such demand that Fast Food has taken over the world by storm back in early 90s in Singapore and has been a ever growing industry in Singapore. Such fast food is sought after in a country where 78% is working population. (Ministry of Manpower, Singapore Workforce, 2011)The younger generation of Singapore has also fallen prey to the fast food culture in Singapore. There are over 376 household fast food franchises operating successfully in Singapore (Economies Survey Series, 2011). This also brings about the fierce competition between the fast food giants in gaining market shares. Brands of such fast food outlets have become popular and competing against each other to be the No. 1 brand for fast food in Singapore. Fast food industry is dominated by foreign brands (Local Fast Food in Singapore, 2012) It requires the fast food giants to look for strategies to better compete with their competitors and attract customers on a consistent basis. Maintaining and upholding their brand image to retain customers are the main challenges the industry is facing. One of the only ways to differentiate one another is to brand themselves uniquely to attract and retain customers. Branding has influence and have a perceived value towards customers. Timeline has also created such Branding image on products. (Tanja, 2008) Authenticity and tradition of a Brand is also considered when timeline comes in. If a fast food brand is able to survive the period with new brands popping day in, day out; then the brand is looked upon as sustainable on its own as it has already built upon its original grounds and managed to communicate it to the customers. (Michael, 2009) Branding has created a competitive atmosphere among fast food names in the world. All names trying to gain recognition has turned their attention to Branding strategies in order to improve sales. (Steve, 2003) Typically, consistent promotion and updating customers of their latest product via mass media has been the way fast food industry has been embarking on and in attracting its customers. This has been one of their strategies in pulling customers towards them. However the industrys players have realized that not only keeping the customers updated about their products is important but winning customers loyalty is equally important. Mark and Glynn (2010) have claimed that brand quality and reputation influences customer value and customer loyalty. Businesses should deliver a brand image that customers want as a tool to differentiate their products. Laurence (2012) has mentioned that repetition and consistency are the ingredients of brands that win the memory game. Those who ignore these rules will end up being ignored by customers as well. Therefore branding has been a vital factor that has determine a company doing successful business in the food industry, Thus many of Singapores fast food franchises has turned their attentions to branding which has impact on customer loyalty. Branding effects spread out positively aiding organisations in terms of donations. Fast food outlets have adopted certain societies which run on voluntary funding. Recognition is also gained through this manner where customers identify the respective fast food brand to be society conscious. (Giep and Moriarty, 2008) Supporting environmental friendly campaigns has also made audience have a second look at such fast food brands. To think that fast food names are usually unhealthy but franchisers have made a point by embedding that health factors are also being looked into while their products are being produced with less harm done to surroundings. Such efforts are made known to the customers via their Branding strategies. (Eric, 2012) The marketing mix which consists of Product, Place, Price and Promotion has a very crucial role in what is perceived by customers. Being the product it is supposed to satisfy the customer needs. But the product should be beyond satisfaction which should create trust and loyalty develops. Subsequently the place where items are acquired should be reachable to its audience making it friendly. Any item which is beyond reach is considered unfriendly. (Evert, 2002) In Singapore Fast Food outlets have their own strategies in reaching out to its targeted audience. Although the mentioned fast food outlets has already well established in their country of origin, they are circumstances it is not necessary to be the same in Singapore. Asian countries had realised the power of branding rather late and country such as Singapore which depends on foreign investments have also jumped onto the bandwagon to support Branding. For example, A W restaurant which was introduced in Singapore in 1991 ceased from operations in 2003. It was indicated that it was unable to sustain and keep up competition with its rivals within Singapore. (Andrew, 2007) Fierce competition in terms of branding strategies has swallowed its victim in Singapore. The other players were able to create the loyalty in their brand was the factor which A W restaurant was unable to replicate. Other fast food names such as Wendys and Dominos Pizza has re-entered the competition realising the marketing strategies of successful fast food outlets in Singapore. This means that there is space for competitors and the competition is gaining rivalry among the fast food chains. The strategies concerned concentrated on retaining customers and developing a bond between the brand and the customer. At the same time consistent communication with its audience via promotion lets the customers know that the brand keeps in touch with its customers. The bond is deemed as service quality towards its customers. As a result, this type of branding strategies directly influences the perception of customers towards service quality which in turn ensures loyalty. However, just knowing only branding as a crucial factor for doing successful business is not going to be enough for the fast food industry. Before building a successful brand image and increasing the advantages, it is important for fast food businesses to know and understand how the customer evaluates their brand as a base for improving their sales, encouraging people to buy frequency and gaining customer loyalty. Research Philosophy My philosophy in this dissertation is to state the impact of branding which influences customers loyalty to a certain fast food brand in Singapore and how the loyalty towards a brand contributes to the expectations of customers. At the same time how marketing elements create the brands image among customers. I will be also stating the importance of Marketing where trust is born on a brand. Marketing is part of Branding strategy whereby it is the base for building a name and trust. It creates demand for such items where there is competition. Research Objectives The first objective is to explore how marketing elements influence Branding and further stamp out the importance of marketing which has a vital role on Branding. A look at the marketing mix against Branding will give us a clearer picture on how the image of branding is built through time. Not all marketing approaches turns out to be positive for a Brand and to emphasize on the direction of marketing which will eventually built a positive image instead of a negative one as marketing done without any research will lead to disastrous results. Examining the marketing elements lets us learn the direct impact it has on Branding. Another objective of this research is to realise the factors of customers expectations which affect Branding. A study of the factors which influences customers expectation will allow us to extract these factors and study its perks which have direct impact on the way a customer perceives a Brand. This factors comes in any form which will be further siphoned as in which factors are the major stakeholders of customers expectations. From the factors identified, emphasis can be placed on ratings as most important and less important factors which contribute to customers expectations. The last objective of this research is to examine the relationship between Branding and loyalty. The study should give us a macro level and micro level image of the relationship between Branding and customer loyalty. By looking at the Branding image which creates loyalty towards a Brand will let us discover if loyalty towards a Brand is of perception or due to pure Branding effects which creates loyalty. On the other hand if it is the taste of the food made which creates the loyalty towards a fast food brand. This also indirectly reads out if loyalty is imposed by Branding statements or level of satisfaction gained by customers. Research Question The following research questions were raised to guide the research; Q1: Is service quality important than Branding to customers of fast food outlets in Singapore? Q2: What are the benefits to fast food chains applying Branding in Singapore? Q3: Do Branding strategies influence the loyalty of customers towards their favourite fast food name? Q4: Do customers support all the branding tactics of fast food outlets in Singapore? Q5: How effective are fast food branding methods in retaining their customers? Research Structure The study attempts to gather specific information on Fast Food outlets in Singapore and their Branding policies. The collection of data will be carried out through a quantitative methodology approach. From the research questions we crack down on the facts that give importance leading to the objective. Once the objectives are recognised, it creates a flow of deep literature review. The hypothesis will be derived after an in-depth study of the literature materials. Specific tools for analysis will be utilised during the course of the study. Various calculable variables should be identified by utilising the quantitative method. A survey form consisting of multiple questions will be created after a look at literature review. The survey will be in the form of a web-questionnaire. The internet will be used as the basic form of data collection once the questionnaire is tabulated. A review of the data collected will be undertaken with the SPSS software package. Summary Most of the studies on Branding strategies are created and in place with western nations generally. Thus this study has focused on a Asian region which is Singapore. The study relates widely on Branding in the Fast Food industry in Singapore and its impact on customer loyalty. The study looks at the current trends being practiced in the industry and at the same time pointing out the increase of such knowledge in the industry. This also shows the importance being given by the stakeholders to the concept. Branding has become essential to fast food brands. In this study the main objective was to find the relationship between Branding and customer loyalty and how Branding has an impact on customers loyalty in the fast food industry in Singapore. Through the use of the 4 Ps, the study attempts to identify the best way to retain a customer in the fast food industry. Apart from contributing to Branding and customer loyalty from a theoretical point of view the paper also highlights the dimensions of Branding, which becomes a criterion for customers to evaluate how efficient a fast food name is with its Branding outcome. Chapter Two: Literature Review 2.1 Introduction Rapid growth of population has increased the number of patrons turning to fast food outlets to fulfil their daily hunger needs as mentioned. This has intensified the need to differentiate and attract customers in order to sustain and gain market share for fast food outlets hovering in Singapore. Such outlets have to turn to Branding strategies in order to gain a foothold in the market. Thus the design and implementation of Branding methods create trust as well as build a bonding between the fast food name and customers. Bonding in turn creates trust between both. This chapter emphasises on the 3 main literature aspects of the research which are; Concept of Branding, Dimensions of Branding and Customer Loyalty. To start off, Branding history and Branding in Singapore will be analyzed theoretically. At the same time the current progress of Branding trends in Singapore will be highlighted. Subsequently Branding and Fast food industry will be studied. Information of customer loyalty in Singapore will be also discussed. Finally understanding the relation between Branding and the impact on customer loyalty will be looked upon. 2.2 Concept of Branding Geoffrey (2000) has mentioned that Branding is differentiated by providing perceived quality and an ability to perform to changes in customer taste. Rita and Sameena (2009) had identified that Brands are tricky. They are the most important concept which almost all CEOs are very worried about or having difficulty in delivering the actual meaning of Brand. Branding has become hard to tackle. Dunn (2010) has argued that Branding is a complex idea which is demanding and not understood by many businesses. Branding has no time limitations and can be built within a short or a long period. However when it comes to today context, building it in a short time is the target of fast food brands. Successful branding understands the needs and wants of customers and prospects. In order to achieve this, integration of brand strategies through the company at every point of public contact is needed. Brand is something that stays within the hearts and minds of customers, clients and prospects. Some can be influenced whereas some are not possible. Brand is a source of a promise to every customer. Branding is the foundation marketing communication (Laura, 2012) Brand identity is part of Branding. Brand identity needs to be identified before Brand Image is developed. Brand image and Brand identity will shift according to times. Brand image will definitely change due to time and it needs to be refreshed according to time to maintain the image. (Wilson and Ira, 2008). Kapferer (2012) has quoted that brand identity is not based on the latest advertisements seen: it is the sum of all previous contacts with the brand-its inertia. We can understand that brand image is built on time and does not happen overnight. The perception of the product carries weight of the brand image concerning its age and quality as well. 2.3 Dimensions of Branding Brand Actualization has 5 interlinked dimensions. Brand Experience, Brand Community, Brand Culture, Brand Communication and Brand Innovations (Brandxpress, 2005, 5 dimensions in Branding) Figure 1.1: 7 Dimensions of Branding image3374.jpg Muyiwa (2011) has concentrated on the 7 dimensions which he deems important to branding which are Brand Vision, Brand Value Proposition, Brand Positioning, Brand Identity, Brand Behaviour, Brand Communications and Brand Economics. He has mentioned that managers at times discover that branding strategies needs to be evolving in order to be successful. The 7 dimensions examine the principals of Branding from the perspective of an economy. Figure 1.2: Burnett Model This model consists of 4 dimensions with essence which is the brand factor at the centre. The functions describe what the Brand is and what does it carry along with it in terms of the product. The Personality/Image describes the form of imagery people have upon the Brand and affective deposition to the Brand The Source represents what the company is about and their objectives. Lastly the Differences portion explains how different the brand is from the rest and what makes it different from the rest of the competitors. 2.4 Marketing Mix (4Ps) Marketing Mix is considered as a strategy and is a model framework. Marketing mix can be broke down into the 4 Ps which are Product, Price, Place and Promotion. Figure 1.3: 4Ps of Market Mix, (McCarthy, 1960) marketing-mix.gif 2.4.1 Product Rustler (2012) has mentioned that creativity is product. Product is more than just developing ideas. Dogra (2012) had defined that product means anything that is capable or can be provided to achieve a need or a want. It can be either tangible or intangible. She also has mentioned that being a product it must deliver minimum level of performance. If it fails, the other aspects of the marketing mix will not be of any good .Hong, Kotler and Nancy, (2007) have stated that a core product includes the benefits that the target audience will reap. Harsch (2012) had classified product of more to a physical item that a service rendered by firms as Product does not gain any currency in service business. It can be considered as functionality, quality, appearance, packaging, brand, service, support and warranty. 2.4.2 Price Peter and Kerzner (1997) have argued that price is the easiest aspect a competitor can battle on during competition. However they also clarified that business with a significant cost advantage and reserves can never be easily matched. Don and Beth (2009) have also argued that Price has become increasingly irrelevant as markets are becoming very aggressive and in turn makes pricing attractive but no longer a profit statement. This is also aided by consumers who have more choice and resistant to prices. Shay and Cynthia (2009) mentioned that price can be defined as the value on audience member pays for to experience the brand. Price can be considered as an investment on the certain item or product a customer is willing to pay. Price can be considered as list price, discounts, financing, leasing options and allowances. 2.4.3 Promotion Allan (2009) has indicated that promotion is talking about the different ways a product can be marketed. He further mentioned that promotion is the communicating tool to reach audience other than pricing. Promotion adds value to product being marketed. One of the primary goals of promotion is to escalate the perception of the product, firm or brand. Michael, Fredile and Terry (2010) defined promotion as a key pillar to the 4Ps which is referred to terms such as promotions and promotion activities which can be confusing. Both are different but relates to getting to the general targeted audience. And in turn gain audience trust which builds loyalty between the products to customer. Promotion can be also considered as advertising, public relations, message, direct sales, sales media and budget 2.4.4 Place Place refers to products being available where ever and when ever customers need them. Place also refers to the physical distribution of the product concerned including storing and transportation. (Charles, Hair and Carl, 2011)Place is at times referred to as Distribution which is also carries the same terms as Place. Distribution decides the quantity to be produced for the place according to geographic location. (Gitman and Carl, 2008)The product needs to define its needs in order to fulfil as a product which a place or person requires. Once this is established, the Place can be determined. (Phil Stone, 2001)Distribution is essential in Place marketing. Distribution activities should be programmed within the choice of marketing channel. The distribution activities are programmed primarily consisting of activities aimed at development and maintenance of the relationship with retailing organizations and physical distribution. This ensures that products are available at point of purcha se. (Herbert and MacFie, 1996). Place can be referred to as locations, logistics, channel members, channel motivation, market coverage, service levels, internet and mobile. 2.5 Fast Food Branding According to Ed Pendrys (2011) fast food has matured since the days it has started to travel globally. Reaching out to the audience was not of a priority initially when fast food outlets were introduced. However as Fast food names were becoming dominant restaurants, branding was given a second look in order to gain or attract customers in creative manners. In times to come, it turned into business competition to retain and maintain profit through Branding mediums. Richard R. Wilki (2006) has stated that the competition has reached its levels that fast food names are toying with emotions to reach out to audience. Such methods create relationships among customers and the Brands concerned. According to S.Ramesh Kumar (2009) consumer behaviour is influenced by Branding strategies. Whether a fast food brand is able to retain its customers solely depends on how it reaches out to its audience It develops a relationship with customers which will have a everlasting bonding as long as the Bran d is able to continue its efforts in building on its current relationship. 2.6 Customers Expectation Customer expectations are related to Customer satisfaction. As satisfactions are fulfilled, expectations rise on the specific brand of product. However customers do still switch brands when they are satisfied as at times future products of the same brand or product might not meet their requirements, in other word expectations. Numerous studies have resulted that 60 to 85 percent of satisfied customers do switch brands. So it does not necessarily mean that customers expectations are met when sales are high.(Timothy and Terry, 2001)A customer does patronizes a brand without any expectations. When competitors in the market are scarce for the certain product, customers assume that their expectation is fulfilled as their having the best. By fulfilling the customers expectations, a certain degree of trust is gained. This can be considered as a motivation factor for customers to select a brand (Ziglar and Hayes,2001) According to Neal, Quester and Hawkin, (2002) the customers expectations are matched to the performance of a product, is the main of marketing as it is important to achieve customer loyalty. However at the same time always a satisfied customer does not mean to be necessarily a loyal customer (Shrake, 1999) Figure 1.4: Caresoft Model ececutionModel1.jpg Source: Caresoft Global (2012) The Caresoft model consists of three major aspects which are; Efficiency, effectiveness and Flexibility. This model was created just for the meeting and exceeding customers expectations. The model emphasises on no backtracking and does not believe in service recovery as expectations are to be fulfilled at the first contact. Although service recovery option is definitely available, Caresoft are minimising the options to be used in order to stamp out the need to have the first impression. The model is named as an engagement model. The aim of the model is to provide quality service with or without a product at optimum levels to customers. At the same time to fine tune the commitment level and control. The level of investment required is also to be controlled via the model which will look at capitalising on maximum satisfaction fulfilled with cost savings initiatives. (Caresoft, 2012) 2.7 Customer Loyalty in Singapore Many researches have been done worldwide for the dimensions of determining customer loyalty. David (2002) have argued that most studies have generalised customer loyalty as a single factorial construct without differentiating between repurchases, additional purchases and referrals. Richard (2010) has created a Matrix which looks into 2 dimensions of customer loyalty which are the value of a customer expressed in terms of Economic profit and customer loyalty elements that are most important to a companys customer. Oliver (1997) also came up with a framework that breaks down Customer loyalty into 4 phases which are cognition-affect-conation-action. This phase describes the customers attitude towards a certain product until the last phase where the customer reaches loyalty to the product. Moreover E.Hayes (2008) has indicated that customer loyalty can be conceptualised into three distinct types which are, Advocacy loyalty, purchasing loyalty and retention loyalty. Ruijian of Oklahoma State University (2007) has elaborated the customer loyalty into 2 dimensions as well which are attitudinal loyalty (antecedent) and behavioural loyalty. He has further broken it down into 4 segments which are true, latent, spurious and low loyalty. Esther (2004) has stated loyalty is the regular repurchase of a brand or from a store based on commitment towards the specific brand or store. Clopton, Stoddard and Clay (2001) have mentioned that customer loyalty makes an enormous difference between the costs of retaining a loyal customer and winning new customers. Singapore has a population which has about 91.6% consuming fast food and the numbers are ever growing. This is also partially due to the increase of population in recent years. At the same time fast food franchises have also grown in numbers throughout the years. The numbers of fast food outlets have exceeded the amount of primary schools in Singapore. This trend creates easy access to fast food where the findings were done on consumption of fast food (Health Promotion Board, 2010).The percentage of Singaporeans eating at fast food restaurants are rated at about 2 to 5 times a week by Lew and Barlow (2005). In 2010 the fast food industry has grown about 3.8% compared to 2009(Economics Survey Series, 2010) Industry experts expect that this trend will be increased and carried on in the next following years. Even though customers are spoilt for choices, they do return back to the very same product due to certain factors. It includes quality, service, taste, brand image, promotion, price and accessibility. In Singapore, Naleeza and Yaw (2007) has claimed that customer loyalty at times depends on small factors like the chilli sauce provided by the fast food industries. In November 2011, McDonalds fast food restaurant withdrew their curry sauce temporarily due to supply issues (Jessica, 2011). It also caused an uproar of Singapore McDonalds customers showing their grief over social networking websites over the lack of curry sauce availability. Chapter Three: Research Methodology 3.1 Introduction Branding is defined by Kotler and Armstrong as a combination of name, term sign or design developed to identify a product or service provided by a seller or a group of sellers. At the same time it helps to differentiate them from each other to compete and excel in a market. There are studies which have been conducted to learn and analyze the relationship between Branding and its success. But there are also evidences that this fact could be contradicting. Kapferer (2008) has mentioned that Branding alone has no immediate effect as mentioned by Kotler and Armstrong. Just Branding without emotions leads to lesser effect of Branding is their argument. Thus we can determine that Branding has mixed reviews from its users. And there is a need for certain elements to be present for Branding to be a full success. Kumar (2009) had also listed that Branding is not a factor for loyalty of a customer but the customers experience in utilising a Brand plays a vital role when comes to customers loya lty towards a Brand. He has further mentioned that a customer will still consider all options available for a product before ultimately setting upon a Brand and loyalty has no place when branding is concerned. A limited few researches have been done pitting Branding being affected by emotions. And at the same time, experience of a Brand influences the decision of customer instead of the other factors. Experience of a Brand is targeted towards service received by customers from a Brand. So service quality is the main part of experience. Hereby a framework will be structured to analyse the relationship among experience and emotional attachment towards a Branding which impacts the customer loyalty in Fast Food Industry in Singapore. It will also examine to what level a customer is willing to go with emotion as a factor towards a Brand and experience as a factor towards a Brand. We can also look at if Brandings of fast food given importance to emotional values when considering reaching out to customers. 3.2 Hypotheses Hereby, the research is going to hypothesize that there is positive effect of Branding which does have impact on customer loyalty therefore emphasizing for a fast food Brand to be more Branding conscious in order to achieve customer loyalty. Such emphasis should lead to Branding as their core business strategy. Hypothesis Branding positively affects the customers loyalty in Fast food names in Singapore Parsa and Francis (2002) have underlined that quality service has been undertaken by fast food outlets since the time it was introduced in Singapore as entrepreneurs followed up on the success it gained in the western countries. And in no time it was appreciated in Asian countries such as Singapore. Quality service has not just been a differentiator

gatcolor Color of Money in F. Scott Fitzgerald’s The Great Gatsby :: Great Gatsby Essays

The Color of Money in The Great Gatsby  Ã‚  Ã‚      A major aspect of The Great Gatsby was the effect that money has on each one of the characters.   Money influenced Daisy’s love, it influenced Tom life, influences Nick’s wants, Jordan’s standards, and money also pushed Gatsby to get what he lost.   Ã‚  Ã‚   The effect money has on Daisy is noticed from the beginning.   She is married to a wealthy man in which she says she loves.   The love for her husband is not the same love that she has had with other men. This love is influenced mainly by the amount of money he has.   She has experienced true love, but not with husband or a wealthy man.   The story tells us about her love with a poor man when she was younger living in Tennessee.   Daisy came from a wealthy family so it was expected of her to marry a wealthy man whether or not she really loved him.   Not only did money influence the people that she was interested, but how she looked at anyone that did not have money.   Ã‚  Ã‚   Money also influenced Daisy’s husband Tom.   Tom has always been wealthy.   He was born in to the wealth, and raised in it.   Tom’s money was considered to be old money that also said that he was influential.   Tom looked at people that did not have money as if they were no ones.   Tom had a mistress that did not have money, but he would have never thought of marrying her because she was poor.   Tom treats people how ever he wants because he has the money and they do not.   Ã‚  Ã‚   Nick is a man that has a fair amount of money, but he is struggling to live the life that he is trying to make it in.   Nick thinks that money is the only thing in the world.   He is struggling to make more so that he can live the life that he wants.   Nick visits his cousin Daisy in hopes that her husband might somehow get him a job that pays good money.   The house that Nick lives in also tells how much money he has.   The house is fairly small, but it is in the West Egg that is an area which was for the people that have money.   Nick was content to live in the West Egg although the people that really have money would live in the East Egg.

Friends Essay -- Television Shows Entertainment Papers

Friends Welcome to "New York," where the folks are friendly, the buildings never falter, and all quarrels end with a quip. Not to be found on the East Coast, this Burbank, California-based "New York" is the setting of "Friends," the popular situation comedy that first aired on NBC in 1994. With roughly sixteen million households tuning in each week, not to mention syndication of re-runs, "Friends" has become a cultural icon. "Friends" is more than just a sit-com that begins on Thursday at eight o'clock and ends at eight-thirty. It is a living, breathing, fictional reality like a second home that isn't lived in, but lived through. Many viewers talk about the characters on "Friends" as if they were, in fact, close personal friends. They remember specific lines from episodes that aired years ago; they know each character's life history, personality traits, compulsions, strengths, weaknesses, idiosyncrasies; they even remember the names of minor characters who have appeared in only o ne or two episodes (Simon B4). The show is about six singles who "hang out in a New York City apartment, drink coffee, and make jokes" (Chidley 48). Although this simple premise borders on boredom, don't be fooled. NBC has shown us through shows such as "Seinfeld," which paraded itself as "a show about nothing," that less equals success, as far as ratings and viewer approval are concerned. The key to "Friend's" success, however, is not the inherent mediocrity of the premise. Rather, the simplicity of the premise redirects creative energy toward crafting incredibly well written dialogue to be superbly performed by a quirky, energetic, and charming cast. The humorous dialogue, the chemistry between the actors, and the charisma that emanate... ...ood Library. 18 March 2002. "A Cultural Touchstone." People 31 Dec. 2001: 68. Academic Search Elite Full Text. Palni SiteSearch. Goshen College Good Library. 18 March 2002. "The Girl Friend." Rolling Stone 7 Mar. 1996: 34. Academic Search Elite Full Text. Palni SiteSearch. Goshen College Good Library. 18 March 2002. Rice, Jim. "With 'Friends' Like These." March 31, 2002. http://www.sojo.net/magazine/index.cfm/action/sojourners/issue/soj9605/article/960541d.html Simon, Richard Keller. "Much Ado About 'Friends': What Pop Culture Offers Literature." Chronicle of Higher Education. 16 June 2000: B4. Academic Search Elite Full Text. Palni SiteSearch. Goshen College Good Library. 18 March 2002. Wild, David. "Six Lives on Video Tape." Rolling Stone 18 May 1995: 62. Academic Search Elite Full Text. Palni SiteSearch. Goshen College Good Library. 18 March 2002.

Kudler’s Human Resource Information System: Case Study

Kudler’s Human Resource Information Systems (HRIS) System is not efficient. Kudler does use Intuit which is one of the best payroll processing software to have. Intuit stores the basic information needed for payroll: personal information, pay rate, tax exemptions, hire date, seniority date and organizational information. In addition to Intuit storing information, the store manager keeps an Excel spreadsheet that displays job analyses, salary surveys and individual compensation decisions (HRIS System, n.d., para 6). All this information is needed the purposes of processing payroll correctly and making sure Kudler is in line with the guidelines given the IRS. In order to change any information within Intuit, a written document must be provided to the accounting clerk. Then the clerk will manually enter the changes into the system. The clerk also maintains a paper file with the tax forms for each employee. This file contains all the original forms for the employee data. Workers’ compensation is managed by a third party company that keeps their own records decisions (HRIS System, n.d., para 6). Employees must manually fill out timesheets each week. This paper document is then approved by the store manager and then is faxed to the accounting department decisions (HRIS System, n.d., para 6). Any corrections made to the timesheets must be approved by the employee’s direct supervisor and store manager. The store manager has the employee files for all employees that work in the store instead of having a central filing area. These paper documents are stored in a locked filing cabinet. The documents that are stored in this filing cabinet consist of: job application/resume, performance reviews, I-9 forms and any disciplinary memos or performance management issues decisions (HRIS System, n.d., para 6). These types of files should not all be contained in one area by the store manager. In order for an employee to ask for time off they must speak with their managers verbally. The managers are then responsible for tracking for any requests since there is no automated system decisions (HRIS System, n.d., para 6). Therefore, depending on the manager dictates what of method they use. Store managers are mostly in charge of hiring new employees with the assistance of the HR recruiter. Then after interviews are done and individuals are hired, the applications of the ones not hired are stored by the HR department. The HR assistants keeps all information about complaints, grievances, etc locked in a file at the HR headquarters. In reviewing the above information about Kudler their overall HRIS is doing more work than necessary. As previously stated Kudler does not have any automated systems to complete any of the work aside from Intuit. Kudler is still using paper documents to store sensitive information. SolutionsKudler will incorporate Accero Cyborg Self Service which consists of three modules: Employee Self-Service, Benefits Self-Service and Manager Self-Service (Empower Employees and Managers with Accero Self Service, n.d., para 2). This product is completely online and will greatly decrease the need for paper documentation.With the introduction of Accero it will alleviate a lot work that the HR department handles (Empower Employees and Managers with Accero Self Service, n.d., para 2). All information that is stored in files on paper will be put input into the system. This will allow for HR to not have to continually fill out paperwork whenever there are any changes within the department.Employee and Benefits Self-Service will allow for employees to update and view their personal information (Empower Employees and Managers with Accero Self Service, n.d., para 2). They will also be able to view paychecks and manage payroll options. Employees will also be able to see their benefits information and update if necessary.Manager Self-Service allows for managers to quickly view employee profiles, access to HR data 24x7x365, access handbooks and procedure manuals (Empower Employees and Managers with Accero Self Service, n.d., para 2).Kudler will also incorporate a new online recruiting system call Kenexa 2x BrassRing. The software will allow Kudler to post jobs and maintain resumes within the system. Applicants will be able to create a profile and apply to jobs. HR will view the applications submitted and contact the appropriate manager. Managers will be able to view the subm itted resumes as well if needed. If the applicant is not chosen, their resume will stay in the system for up to 90 days. Then the applicant will need to resubmit their resume.To help with the vast transition from paper to online Kudler will also incorporate a new online training course system call WebCourse. This will allow for all employees of Kudler to be trained per the specific department they work in.Reference http://www.webcourse.com/elearning.html

George Lucas Essay

No other 20th century filmmaker has had a greater impact on the film industry than George Lucas. His zeal for innovation forged a new relationship between entertainment and technology that revolutionized the art of motion pictures. His uncanny business acumen turned film licensing and merchandising into a multibillion-dollar industry. And his â€Å"Star Wars† trilogy ushered in the era of the Hollywood mega-blockbuster. Slide 2: In 1967, Lucas re-enrolled as a USC graduate student in film production. Working as a teaching instructor for a class of U.S. Navy students who were being taught documentary cinematography, Lucas directed the short film Electronic Labyrinth: THX 1138 4EB, which won first prize at the 1967–68 National Student Film Festival, and was later adapted into his first full-length feature film, THX 1138. Lucas was awarded a student scholarship by Warner Brothers to observe and work on the making of a film of his choosing. The film he chose was Finian’s Rainbow (1968) which was being directed by Francis Ford Coppola, who was revered among film school students of the time as a cinema graduate who had â€Å"made it† in Hollywood. In 1969, George Lucas was one of the camera operators on the classic Rolling Stones concert film Gimme Shelter. Slide 3: Lucas was born in Modesto, California, on May 14, 1944. As an adolescent who, as he says, â€Å"barely squeaked through high school,† Lucas aspired to be an auto racer. He changed his mind about a racing career, however, when a near-fatal accident crushed his lungs and sent him to the hospital for three months just days before his high school graduation. The experience changed Lucas. â€Å"I realized that I’d been living my life so close to the edge for so long,† he says. â€Å"That’s when I decided to go straight, to become a better student, to try to do something with myself.† Lucas enrolled at Modesto Junior College, where he developed a fascination with cinematography. Deciding on a career in film, he applied to the prestigious University of Southern California (USC) film school. USC was a milestone for Lucas. â€Å"Suddenly my life was film-every waking hour,† he says in a 1997 Playboy interview. He concentrated on making abstract science fiction films and mock documentaries, which caught the attention of director Francis Ford Coppola, who invited Lucas to sit in on the shooting of â€Å"Finian’s Rainbow.† Coppola also persuaded Warner Bros. to make a film of one of Lucas’ student movies. The full-length feature, â€Å"THX-1138,† a bleak Orwellian tale, was released in 1971 to modest reviews and a lukewarm reception at the box office. But studio executives were impressed with Lucas’ obvious talent. Slide 4: â€Å"THX-1138† had earned Lucas a reputation as a skilled but mechanical filmmaker devoid of humor and feeling. Founder Lucasfilm and released his second film, â€Å"American Graffiti,† which was based on his own coming of age in Modesto, would change that. Filmed on a shoestring budget of just $780,000, the film became a smash hit soon after its release in June 1973 and eventually grossed $120 million. The film got rave reviews and made Lucas a Hollywood sensation. It also proved to be a defining moment for Lucas, as both a filmmaker and a businessman. Studio honchos pulled rank and made changes to Lucas’ final version. The changes were minor, but the scars were lasting. â€Å"I’m very aware as a creative person that those who control the means of production control the creative vision,† he says. â€Å"It’s not a matter of saying ‘You’re going to let me have the final cut,’ because no matter what you do in a contract, they will go around it. Whereas if you own the cameras and you own the film, there’s nothing they can do to stop you.† And that’s exactly what Lucas set out to do. Industrial Light & Magic (ILM), which he created in 1975 when he couldn’t find an outside company to do special effects for â€Å"Star Wars.† ILM’s first breakthrough was a motion-control camera, which could revolve repeatedly around stationary objects while remaining in constant focus, thus simulating flight. To generate cash, Lucas turned ILM into a service company. Having created a market for special-effects-laden films, he began taking on work from other filmmakers. This way he could keep developing techniques while other people funded his research. Charging up to $25 million per movie, ILM was almost immediately profitable, supp lying the special effects for such blockbusters as â€Å"Jurassic Park† and â€Å"Twister.† Lucas funneled ILM profits into related businesses that sprang from his research. Skywalker Sound emerged as the industry’s top audio post-production company, then branched out to providing a digital sound system for theaters and homes under the name THX (in honor of his first film). And with the founding of LucasArts Entertainment, Lucas moved into video games, producing such top-sellers as the â€Å"Star Wars†-inspired Rebel Assault, X-Wing and Dark Forces. When negotiating with 20th Century Fox in 1975 for his next movie, â€Å"Star Wars,† Lucas cut his directing fee by $500,000 in exchange for things Fox regarded as nearly worthless: ownership of the film’s merchandising and all sequel rights. It turned out to be a brilliant move, one that assured Lucas the real independence and creative control he’d been seeking. â€Å"Star Wars† shattered all box office records, earning Lucas about $40 million in its initial release-merchandising would later bring him tens of millions more. Most important, Lucas owned the sequels, and thus a franchise. To maximize its value, he financed his first sequel, â€Å"The Empire Strikes Back,† himself, borrowing heavily to cover the $30 million production costs. Given the success of â€Å"Star Wars,† it was a good bet, but a huge risk-if the film bombed, Lucas would be bankrupt. â€Å"Empire† did exceptionally well, however, as did the third film in the trilogy, â€Å"Return of the Jedi,† which Lucas also financed. â€Å"Everybody has talent. It’s just a matter of moving around until you’ve discovered what it is.†-George Lucas No other 20th century filmmaker has had a greater impact on the film industry than George Lucas. His zeal for innovation forged a new relationship between entertainment and technology that revolutionized the art of motion pictures. His uncanny business acumen turned film licensing and merchandising into a multibillion-dollar industry. And his â€Å"Star Wars† trilogy ushered in the era of the Hollywood mega-blockbuster. Lucas was born in Modesto, California, on May 14, 1944. As an adolescent who, as he says, â€Å"barely squeaked through high school,† Lucas aspired to be an auto racer. He changed his mind about a racing career, however, when a near-fatal accident crushed his lungs and sent him to the hospital for three months just days before his high school graduation. The experience changed Lucas. â€Å"I realized that I’d been living my life so close to the edge for so long,† he says. â€Å"That’s when I decided to go straight, to become a bette r student, to try to do something with myself.† Lucas enrolled at Modesto Junior College, where he developed a fascination with cinematography. Deciding on a career in film, he applied to the prestigious University of Southern California (USC) film school. USC was a milestone for Lucas. â€Å"Suddenly my life was film-every waking hour,† he says in a 1997 Playboy interview. He concentrated on making abstract science fiction films and mock documentaries, which caught the attention of director Francis Ford Coppola, who invited Lucas to sit in on the shooting of â€Å"Finian’s Rainbow.† Coppola also persuaded Warner Bros. to make a film of one of Lucas’ student movies. The full-length feature, â€Å"THX-1138,† a bleak Orwellian tale, was released in 1971 to modest reviews and a lukewarm reception at the box office. But studio executives were impressed with Lucas’ obvious talent. â€Å"THX-1138† had earned Lucas a reputation as a skilled but mechanical filmmaker devoid of humor and feeling. His second film, â€Å"American Graffiti,† which was based on his own coming of age in Modesto, would change that. Filmed on a shoestring budget of just $780,000, the film became a smash hit soon after its release in June 1973 and eventually grossed $120 million. The film got rave reviews and made Lucas a Hollywood sensation. It also proved to be a defining moment for Lucas, as both a filmmaker and a businessman. Studio honchos pulled rank and made changes to Lucas’ final version. The changes were minor, but the scars were lasting. â€Å"I’m very aware as a creative person that those who control the means of production control the creative vision,† he says. â€Å"It’s not a matter of saying ‘You’re going to let me have the final cut,’ because no matter what you do in a contract, they will go around it. Whereas if you own the cameras and you own the film, there’s nothing they can do to stop you.† And that’s exactly what Lucas set out to do. When negotiating with 20th Century Fox in 1975 for his next movie, â€Å"Star Wars,† Lucas cut his directing fee by $500,000 in exchange for things Fox regarded as nearly worthless: ownership of the film’s merchandising and all sequel rights. It turned out to be a brilliant move, one that assured Lucas the real independence and creative control he’d been seeking. â€Å"Star Wars† shattered all box office records, earning Lucas about $40 million in its initial release-merchandising would later bring him tens of millions more. Most important, Lucas owned the sequels, and thus a franchise. To maximize its value, he financed his first sequel, â€Å"The Empire Strikes Back,† himself, borrowing heavily to cover the $30 million production costs. Given the success of â€Å"Star Wars,† it was a good bet, but a huge risk-if the film bombed, Lucas would be bankrupt. â€Å"Empire† did exceptionally well, however, as did the third film in the trilogy, â€Å"Return of the Jedi,† which Lucas also financed. Lucas further increased his fortune in the 1980s by producing the three Indiana Jones movies, for which he earned well over $100 million. Then, at the very top of his game, he largely abandoned moviemaking and poured his fortune into digital experiments that, he sensed correctly, would transform the movie business. Slide 5: * He quit an early career when he realized it wasn’t right for him (he wanted to be a race-car driver†¦until he almost got killed in a crash) * He made a type of product he loved and cared deeply about (movies) * He made–and learned from–lots and lots of different products (There were many Lucas movies before Star Wars) * He evolved (Lucas’s early movies were artsy non-commercial films) * He studied and learned from the best mentors (Francis Ford Coppola, among others) * He became friends with other extremely talented people in the industry (Steven Spielberg, among others) * He was shrewd (He sold his directing services to Fox Studios for Star Wars for cheap–but kept all the merchandise, licensing, and sequel rights, which Fox didn’t want) * He was very, very patient (Unlike many of today’s entrepreneurs and investors, Lucas wasn’t looking for a â€Å"quick flip.† Lucasfilm was founded in 1971, 41 years ago) Slide 6: There are three lessons to take away from reading about how George Lucas achieved success. One, grow a thick skin and be prepared for criticism and early failures. Every time you start a business, risks will be involved and sometimes things do not go your way. The key to a successful entrepreneur is how that person responds to the situation. Does he persevere through the tribulations? The second lesson is that every entrepreneur should know his or her strengths and weaknesses to give him or her the best chance at success. Knowing what skills need improvement will help limit potential pitfalls for you and your small business. The third lesson†¦just as Mr. Lucas was innovative in bringing out-of-this-world special effects to his films, entrepreneurs should also work hard to be innovative. What special effects can you use to amaze your customers?

Exploring Methods Of Coast Protection Environmental Sciences Essay

A stipulation for a successful shoreline Restoration undertaking is that all the parties involved have some apprehension of the coastal morphological procedures. They are so in a place to understand why the present state of affairs has developed and why certain solutions will work and others will non. The followers should be considered in connexion with shoreline protection and direction undertakings: See the coastal country as a dynamic natural landscape. Make lone intercessions in the coastal procedures and in the coastal landscape if the involvements of the society are more of import than continuing the natural coastal resource. Appoint particular subdivisions of the seashore for natural development. Demolish inexpedient old protection strategies and re-establish the natural coastal landscape where possible. Minimise the usage of coastal protection strategies, give high precedence to the quality of the seashore resource, and concentrate on shore protection. Continue the natural fluctuation in the coastal landscapes. Restrict new development/housing close to the coastline in the unfastened uninhabited coastal landscape. Allow merely such installations, which require entree to the sea. Maintain and better the public entree to and along the beach, lawfully every bit good as in pattern. Reduce pollution and enhance sustainable use of coastal Waterss. This leads to the practical guidelines for shore protection in connexion with seashore protection, shore protection and shore Restoration undertakings. They are mentioned in the following paragraph. Work with nature, for case by re-establishing a starving coastal profile by nutriment and by using site-specific characteristics, such as beef uping semi-hard headlands. Choose a solution which fits the type of coastline and which fulfils as many of the ends set by the stakeholders and the governments as possible. It is rather frequently impossible to carry through all ends, as they are frequently conflicting and because of budget restrictions. It should be made clear to all parties, which ends are fulfilled and which are non. The adviser must do it wholly clear what the client can anticipate from the selected solution ; this is particularly of import if the undertaking has been adjusted to suit the available financess. Propose a support distribution, which reflects the fulfillment of the assorted ends, set by the parties involved. Manipulate the rate and gradient of the littoral impetus rate and gradient by usage of a minimal figure of constructions. Preserve subdivisions of untasted dynamic landscape where possible. Let protection steps merely if valuable buildings/infrastructure are threatened. This policy will continue the natural coastal resources and the neighbouring subdivisions will have stuff as a consequence of eroding in the unprotected country. Secure transition to and along the beach. Enhance the aesthetic visual aspect, e.g. by understating the figure of constructions. Few and larger constructions is usually better than a batch of little constructions. Preferably allow merely undertakings which deal with an full direction unit/sediment cell and which have maximum shore protection. Individual undertakings tend to concentrate on seashore protection. Minimise care demands to a degree, which the proprietor ( s ) of the strategy is able to pull off. A stand-alone nourishment solution may at first glimpse appear ideal, but it will usually non be ideal for the landholders, as recharge will be required at short intervals. Secure good local H2O quality and understate the hazard of pin downing dust and seaweed. Secure safety for swimmers by avoiding constructions bring forthing unsafe rake currents. Avoid protected beaches as these give a false feeling of safety for hapless swimmers. Protected beaches at exposed sites tend to endure from sand pin downing in the sheltered country. If the H2O is excessively unsmooth for swimming, a swimming pool, perchance in the signifier of a tidal pool, is a good solution. Provide good beach quality by procuring that the beaches are exposed to moving ridges, as the moving ridges maintain the attractive sandy beaches. This will of class limit the clip when swimming is possible, but doing protected beaches frequently means safety jeopardies, hapless beach quality and hapless H2O quality. Be realistic and matter-of-fact, maintaining in head that the natural untasted coastline is utopia in extremely developed countries. Create little attractive locations at otherwise strongly protected stretches if this is the lone realistic possibility.Overview of Types of Coast Protection, Shore Protection and Sea DefenceProtection of the seashore and the shore against the erosive forces of moving ridges, currents and ramp rush can be performed in many ways, and protection of the seashore and the backwoods against deluging adds even more types to the protection defense mechanism steps. The pick of the step in a given state of affairs depends on the three primary conditions: The job ( coast eroding, beach debasement or implosion therapy ) The morphological conditions ( the type of coastal profile and the type of coastline ) The land usage ( infrastructure/habitation, diversion, agribusiness etc. ) Some of the steps have chiefly one map, which e.g. is the instance for a revetment. It protects the seashore against eroding, but aggravates shore eroding. Beach nourishment, on the other manus, protects against seashore eroding every bit good as against shore debasement.Management of the seashoreDune stabilizationFrom Coastal WikiJump to: pilotage, hunt Dunes are a natural coastal characteristic on reasonably exposed and exposed seashores. Dunes are formed by the sand, which blows inland from the beach and is deposited in the country behind the coastline.BackgroundDuring storm rush events, the pes of the dunes can be eroded but the dunes act as a really flexible buffer zone, which protects the backwoods from eroding and implosion therapy. The scoured stuff supplies stuff to the littoral budget understating the general eroding along the full subdivision of shoreline. During the storm and besides during more normal events, sand will be transported inland, sometimes in connexion with the formation of air current back streets in the dune row. After the storm, the damaged dune will bit by bit be built up once more, possibly somewhat more inland. This means that a dune Acts of the Apostless as a natural flexible seashore protection and sea defense mechanism steps. It moves backwards parallel with the gnawing coastline and at the same clip it maintains its signifier and volume every bit good as a broad beach. This is a natural quasi-equilibrium state of affairs. The eroding of dunes as a consequence of a terrible storm rush is besides referred to as dune eroding. However, the natural balance will switch if the dune flora is damaged by croping or if beach-users, etc. bring forth excessively much traffic, etc. This may do the dunes to degrade ensuing in loss of the protection provided by the natural dunes. At the same clip the sand blowing inland causes assorted sorts of harm. Consequently, governments usually tend to protect dunes by modulating their usage. In some instances governments have been really eager to protect the dunes by seting marram grass and puting fascines in the air current back street to pin down the sand. ( Fascines are the placing of pine or titivate subdivisions ) . This has, in some instances, resulted in a complete repair of the dune place and an unnatural growing in tallness. Consequently, the flexibleness of the natural dune is lost ensuing in a gradual disappearing of the dune due to eroding, whereby the protection, provided by the natural dune system, is lost.MethodFig. 1. Marram planting and the placing of spruce fascines in air current back streets ( Danish Coastal Authority [ 1 ] ) . Planting marram grass and puting up spruce fascines for caparison of sand and sweetening of dune build up. Larger wind back streets can besides be filled unnaturally anterior to seting. However, as mentioned above, the protection should non be so comprehensive that it wholly fixes the dunes. Newly planted flora in peculiar can be strengthened by utilizing fertilizer. Restrictions for their usage can besides protect the dunes. Croping in dune countries is prohibited in most states, and governments frequently limit public entree. Such limitations may modulate the traffic in the dunes, e.g. by forbiding motor traffic. Different options are paved walk-to transitions in countries near parking tonss and fencing delicate freshly planted countries.Functional featureDune stabilization is a sustainable protection step, heightening the natural protection ability of dune countries. It protects against moving ridge and storm rush onslaught and at the same clip it preserves the natural coastal landscape, if performed reasonably. Dune stabilization requires a planned and coordinated attempt.ApplicabilityDune stabilization is applicable on all coastal types where natural dunes occur. This is particularly the instance on reasonably exposed to exposed seashores with perpendicular to really oblique moving ridge ( air current ) onslaughts, types 1M to4M and 1E to 4E . Artificial dunes are besides used as a sea defense mechanism construction.Cliff stabilizationFrom Coastal WikiJump to: pilotage, hunt Coastal drops can be unstable due to the combined consequence of several factors, discussed in this article along with methods to brace them.BackgroundCoastal drops can be unstable due to the combined consequence of several factors, such as: Erosion of the pes of the drop caused by wave action and storm rush Skiding or weathering of the incline due to geo-technical instability. The eroding of the pes of the drop usually initiates geotechnical instability, but the sliding/collapse can be of different nature depending on the geo-technical conditions of the incline. There are fundamentally three different state of affairss: If the stuff is non-cohesive stuff, the weathering of the drop ailment usually occur at the same time with the eroding of the pes as a talus formation, which is the aggregation of fallen stuff organizing a incline at the pes of the drop. If the stuff is a mixture of clay, silt, sand and bowlders, such as in the instance of moraine boulder clay, the incline can be really steep for a period due to the cohesive forces, but the incline will finally fall in. Smaller or bigger fractions of the drop will fall in connexion with groundwater force per unit area, frost impact or general weathering, or by skiding. Skiding will particularly happen in connexion with groundwater force per unit area. If the stuff consists of fictile clay or silty clay, the prostration of the drop will be in the signifier of slides, which can travel far behind the top of the drop. Weathering of the drop by air current conveyance of sand. This will be most marked if the drop stuff is sand ; nevertheless, besides exposed drops dwelling of other types of stuff can be eroded by sand blown over the drop from the beach.MethodThe basic cause of cliff instability is usually the marine eroding of the pes of the drop, extenuation of this is covered under the protection method: Revetment. Installing the revetment will except farther eroding of the pes, but at that phase the incline of the drop may really good be so steep that enduring and sliding may still happen. This can be counteracted by the undermentioned agencies: Artificial smoothing of the incline, if there is adequate infinite at the pes every bit good as at top of the drop for this. This will antagonize future uncontrolled weathering and sliding. Smoothing of the incline by make fulling with farinaceous stuff at the pes of the drop. This requires that there is sufficient infinite at the pes of the drop for the filling. Establish a flora screen on the drop. This can best be done by following the above-named smoothing of the incline. Good flora protects against enduring and groundwater ooze, and thereby to some extent against skiding Drain of groundwater. This can be used if the drop suffers from skiding due to high groundwater force per unit area and hapless drainage conditions. Horizontal and perpendicular drains can be used every bit good as the ordinance of the surface overflow. Cliff inclines are frequently aa‚ ¬Aâ€Å"protectedaa‚ ¬A? by dumping miscellaneous rubbish, such as subdivisions etc. , over the drop. It is a bad aa‚ ¬Aâ€Å"solutionaa‚ ¬A? because it does non halt the hazard of skiding. On the contrary, it spoils the flora and thereby increases the hazard of skiding.Functional featureCliff stabilization presupposes that the pes of the drop has been stabilised. Stabilization counteracts the natural behavior of drops to skid and endure. Such an active drop is portion of the dynamic coastal landscape and should therefore in rule be maintained as an incorporate portion of this landscape.ApplicabilityCliff stabilization can be applied at all reasonably exposed to open seashores ; nevertheless, in order to continue the dynamic coastal landscape drop stabilization should merely be used meagerly. Continuing the active drop at dumbly populated seashores is usually non executable due to the limited infinite. Consequently, cliff stabilization is usually merely used when there is sufficient infinite in the backland to let some smoothing.Repairing the coastline by constructionsDefinition of Breakwater:A construction dividing land and H2O countries. It is designed to forestall coastal eroding and other harm due to beckon action and storm rush, such as implosion therapy. Breakwaters are usually really monolithic constructions because they are designed to defy the full force of moving ridges and storm rush. In pattern, breakwaters and revetments are synonyms. Fig. 1. Examples of seawall constructions. A breakwater is constructed at the coastline, at the pes of possible drops or dunes. A breakwater is typically a aslant concrete construction ; it can be smooth, stepped-faced or curved-faced. A breakwater can besides be built as a rubble-mound construction, as a block breakwater, steel or wooden construction. The common feature is that the construction is designed to defy terrible beckon action and storm rush. A rubble-mound revetment frequently protects the pes of such non-flexible breakwaters. A rubble-mound breakwater bears a great similarity to a rubble-mound revetment ; nevertheless a revetment is frequently used as a addendum to a breakwater or as a stand-alone construction at less open locations. An open butch, which has been strengthened to defy wave action, is sometimes referred to as a breakwater.Functional featureThe about perpendicular breakwater, which was chiefly used in the yesteryear, had the unfortunate map of reflecting some of the moving ridge energy, whereby the eroding was aggravated, ensuing in accelerated disappearing of the beach. However, all sorts of breakwaters involve beach debasement as they are used at locations where the seashore is exposed to eroding. The breakwater will repair the location of the coastline, but it will non collar the on-going eroding in the coastal profile. On the contrary, it will to a varying grade, accelerate the eroding. It is rather normal that the beach disappears in forepart of a breakwater, and it will most frequently be necessary, after some old ages, to beef up the pes of the breakwater with a rubble revetment. A breakwater will diminish the release of deposits from the subdivision it protects and will hold a negative impact on the sediment budget along next shorelines.ApplicabilityA breakwater is a inactive construction, which protects the seashore against eroding and implosion therapy. Breakwaters were ( are ) frequently used at locations off exposed metropolis foreparts, where good protection was needed and where infinite was scarce. Promenades have frequently been constructed on top of these breakwaters. They are besides used along other less inhabited seashores, where combined seashore protection and sea defense mechanism is desperately needed. Breakwaters are chiefly used at open seashores, but they are besides used at reasonably open seashores.Definition of Revetment:A revetment is a facing of rock, concrete units or slabs, etc. , built to protect a scarp, the pes of a drop or a dune, a butch or a breakwater against eroding by wave action, storm rush and currents. This definition is really similar to the definition of a breakwater, nevertheless a revetment does non protect against deluging. Furthermore, a revetment is frequently a addendum to other types of protection such as breakwaters and butchs.Emergency ProtectionFrom Coastal WikiJump to: pilotage, hunt The undermentioned article discusses exigency protection of seashores. Emergency protection steps are by nature rapidly built and non good designed steps.MethodTypical edifice methods and stuffs are the undermentioned: Rock dumping. Without filter beds, frequently excessively steep and low, without proper toe protection, which means that they are unstable Sand sacking, sometimes supported by wooden hemorrhoids. Often excessively low and without toe protection etc. The cloth is non lasting, which means that such protection will fall in after a really short period Dumping of other sorts of material easy at manus, such as different sorts of concrete pieces, edifice stuffs, old tyres etc.Functional featuresEmergency protection steps are typically holding the undermentioned features: They are unstable and therefore non supplying proper protection They need changeless care and supply of new stuffs They are ever inactive, and promotes farther loss of beach They are botching the natural beauty of the beach They prevent transition of the beach They pollute the beach with unnatural elements, such concrete dust, bricks, gum elastic and plasticApplicabilityPrivate and public land proprietors are sometimes forced to â€Å" build † exigency protection at locations where â€Å" unexpected † eroding occurs. The exigency protection is installed in order to forestall farther harm to coastal installings. â€Å" Unexpected † can hold different causes as discussed in the followers: Unexpected can be in the signifier of a rare of utmost event, such as a tidal moving ridge state of affairs or the transition of cyclone Unexpected can be the development of ongoing eroding at locations where it has non been possible to supply financess for a proper and timely protection Unexpected can be due to miss of cognition to coastal procedures and/or informations, whereby eroding seems to be unexpected despite the fact that it could hold been foreseen if proper monitoring and coastal probes had been practised Emergency protection can to a great extent be avoided by proper monitoring, shaving and support.Definition of Bulkhead:A bulkhead is a construction or divider used to retain or forestall sliding of the land. A secondary intent is to protect the seashore against harm from wave action.